Clothing prices brewing group, to kick off Nike Li Ning

Prices of wind to the sporting goods industry. The face of raw material costs, labor costs and rental costs, the sports Thomas Bracelet brand invariably ready to raise prices to deal with. "It costs a lot and you have to ask, Which companies have the issue price does not rise." Li Ning Company Limited (hereinafter referred to as "Li Ning"), director of external affairs and public relations, said Zhang Yan.

    2010 prices are adjusted the sports brand, but the magnitude is not large, the fourth quarter of 2010, Li Ning, the average retail price of footwear products increased by 7.8%; and Anta in the fourth quarter of last year, ordering the meeting, the average prices of apparel products in the range of 10%, footwear price increases of 5% or so.

    In 2011, faced with high cost, Li Ning plan "will achieve double-digit price increase." Earnings in 2010, Li Ning, its gross profit margin was 4.482 billion yuan, 47.3% of the gross profit margin the same as in 2009. Li Ning has already predict a rise in the cost of its impact. In its earnings report clearly states that in 2011 gross profit margin will fall one percentage point.

    Was also clear that the price of international sports brand Nike Air Max 24-7, and its executives made it clear that rising cost pressures ease, only by the price increases. Nike said a Beijing-based counters, sales staff wages did not rise, but prices have indeed increased over last year to a pair of pants, for example, rose at least tens of dollars. Nike price or a more substantial adjustments.

    Different brands of a certain percentage of annual price increases are not uncommon, but the collective price increases is very rare.