nta shoe brand to the core competitiveness of science and technology

After the Olympics, China sporting goods industry's golden age seems to have come - as represented by Anta, a group of local sporting goods company's rapid rise, once again copied the current home appliances, IT areas of local Nike Air Max brands of foreign brands "grab forced Wai" attraction, beginning in 2009, the rapid growth of local brands and international brands of recession seems to have become an irreversible trend. "2011 must be a rapid growth in years", in the shape of the industry over the past year, the one industry such judgments.

    Undeniably, the Beijing Olympic Games and Asian Games in Guangzhou contributed to the national movement did greatly enhance the concept, from the white-haired old man, down to the kindergarten children also, suddenly, "Sports Style" has become a wardrobe in the standard, wearing shoes, shirts to sport, has become the most normal life spare time. Contrast, is calm people's mentality on the domestic brands - has long fascinated Nike, Adidas and other international brands in the generation of consumers has quietly into society, they suddenly found themselves a small Shidishimei, 16-year-old neighbor little girl, dressed in his mentor suddenly Anta and play with them, they must recognize that a new era had arrived.

    Brand value is an indisputable fact. In the international arena, domestic brands have become regulars, many NBA players to become the brand endorsements, including past Shane Battier, Scola, and the most attention in 2010, Kevin Garnett, the domestic sporting goods companies have used the use of international brand of thinking and means of packaging the brand. However, this is not all, the product is still the last word. "Undeniably, the domestic brands are more familiar with China's domestic market, to better understand the Chinese consumer understanding of the unique aesthetic orientation, which is the key to consumer choice and trust factor." One has been involved in large and small, domestic and international sports Brand hundreds of senior members of the media release think so.

    To consumers, the major brands have their own winning one, as the industry's leading sporting goods brand, Anta always believed that the "value for money" is the key to winning Anta. "The same price segment inside, Anta can provide better quality products." Said Zhang Tao, vice president of ANTA. The "value for money" concept for consumers to provide the best quality products and services so that consumers feel the value given to experience Anta, better enjoy the pleasure of movement. To do this, self-rising Nike Air Max 2009 brand value Anta, continuous technological innovation, which embodied R & D, manufacturing, quality control, store services in the whole process of security mechanisms.