Throes of the old and new paradigm shift experienced

Did not return for a huge investment in the corresponding returns.Carver children in Beijing, Shanghai and other major cities to open stores, counters 200, profits are always able to come up. Rong-Hua Zhang admitted that its own Armani Sunglasses brand has been in deficit and had to shrink stores.

    Has done for many years in a foreign company's brand marketing Chen Weidong that its own brand to expand on the rough road, is the foundry business transformation is difficult to avoid. "OEM production model is simple, as long as the protection of the quality of the line. While operating its own brands, if you do not change the thinking patterns, there is not weaker."

    For example, he said son, do like the big OEM orders, materials, design a complete, high-profit. Done its own brand, to the small volume, rapid production, the trend to change with the market. But for the foundry business, it is difficult to adapt to it.

    However, the present difficulties, not to Rong-Hua Zhang back, but he hired a number of designers from other companies and business managers to enhance team building. "Own brand although difficult, but ultimately will make business to the world."

    In the transformation and upgrade, Rong-Hua Zhang said China firmly supported by the larger city of Dongguan, the city allocated to the Ray Ban Sunglasses factory several million R & D funds. In addition, the Technology Bureau, the Environmental Protection Agency has funds for enterprise development in transition support. "I think not only called for transformation of the Dongguan Municipal Government, and sponsored funding."