As of February 25, the three-day seventh Asia Sporting Goods and Fashion Show (ispo china 2011) concluded. Overview of this year's ispo china, will be found, the interpretation of the spirit of sport and fashion personality challenges outdoor atmosphere of the West is no longer color with a strong, local brand has shown strong growth momentum. Among them, China's most competitive outdoor sports Nike Air Max brand Kolumb (Gelun step) proposed outdoor national characteristics of the new concept - "Light Outdoor", this year has become a major highlight of the show, foreign and domestic media have said a strong interest, competing for interviews and reports.
Found in natural light so I enjoy the outdoor lifestyle
Kolumb (Gelun steps) from the concept of environment-friendly society, combining characteristics of outdoor industry, proposed a "low-carbon environment, easily and naturally" oriented "light outdoor" concept, advocated by everyone, "affinity with nature" to relax and less busy, more leisure, less depression, more happiness, less pollution and more natural. I really found in nature, enjoying outdoor lifestyle.
"Outdoor light" concept put forward, for the first time outdoors and "low-carbon green" philosophy combined, in line with China's sustainable development model of economic growth, but also reflects Kolumb (Gelun steps) as a corporate social responsibility. Meanwhile, Nike Air Max 90 the "light outdoor" idea of a "relaxed" way of life, interpretation of the city people want from the intense pace of life and the enormous psychological pressure on the liberation of the requirements.
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