Adidas, Nike and other shoe to respond positively to "green development planning"

2011 held in the near future the national environmental protection meeting, identified the task of reducing emissions of major pollutants in China this year, requiring the same compared to 2010, chemical oxygen demand, sulfur dioxide, nitrogen compounds and nitrogen oxides, the main pollutants in these 4 emission volume to be down 1.5%. And will the structure of a more prominent position on emissions reduction, improve and strictly enforce the textile, leather, paper and other industries of major pollutants emission standards, strict implementation of industrial policy and state-assigned program shut down backward Nike Air Max 90 production capacity. Therefore, the footwear industry in this regard, it should also be caused by the attention, how to make shoes more healthy, more environmentally friendly production enterprises should be thinking.

    Chinese Academy of Sciences, Tsinghua University, Hu Angang, director of the Center for China Studies that China's "Twelfth Five-Year Plan" is the world's first green development proposed national planning, which not only shows that China has to keep pace with the developed countries, even China is likely to mean the first step in green development, green development as "Twelfth Five-Year Plan" the biggest bright spot in the "second Five-Year" plan of 24 proposed indicators, the indicators related to the green accounts for a third, which had labor-intensive industries to think how the footwear industry in transition, in response to two "green development plan."

    Moment, whether it is housing, building materials, clothing or shoes, it is no longer simply focus on the surface, but pay more attention to product safety, comfort and so on. Therefore, some well-known footwear brands have begun to use natural rubber as a raw material for production of new shoes, but shoes are the use of organic cotton farming for the production of raw materials.

    It is understood that, in order to promote environmental awareness, environmental protection Adidas will launch a special style of sports shoes, shoes, fabrics with natural organic material-based, can be fully recycled, minimizing environmental pollution. The main features of this material is breathable, comfortable, brand advocacy of natural ecology, it would also prevent the secondary pollution of chemical agent. Consumers are getting the concept of environmental protection will be carbon as a new consumer standard, all walks of life have played in the case of environmental licensing, environmental protection, shoes, popular is not surprising.

    "Better than clothing shoes, clothes, even if the quality is not good and can make do wear, but shoes are not, quality standards, and that suffer only themselves, but also affect the health, too uneconomical." Said a consumer .

    Emma right to think that the Kingdom of NC CEO, shoe upgrade, you should also pay attention to product development, shoe companies want to survive need to have their own unique products and brands to win market competition.

    It is understood that a number of international brands such as Nike, Adidas, sales of its products has lead to a large extent by its scientific and technological content of products determined. Nike Air Max 2009 has more than 100 technical staff engaged in research and development of new products and has invested a record $ 4,000,000 a year for new product development, with a strong R & D, R & D personnel and R & D investment backing, so the monthly resistance grams have a series of new products come out, to lead the world trend of sports shoes.