Clothing prices brewing group, to kick off Nike Li Ning

Prices of wind to the sporting goods industry. The face of raw material costs, labor costs and rental costs, the sports Thomas Bracelet brand invariably ready to raise prices to deal with. "It costs a lot and you have to ask, Which companies have the issue price does not rise." Li Ning Company Limited (hereinafter referred to as "Li Ning"), director of external affairs and public relations, said Zhang Yan.

    2010 prices are adjusted the sports brand, but the magnitude is not large, the fourth quarter of 2010, Li Ning, the average retail price of footwear products increased by 7.8%; and Anta in the fourth quarter of last year, ordering the meeting, the average prices of apparel products in the range of 10%, footwear price increases of 5% or so.

    In 2011, faced with high cost, Li Ning plan "will achieve double-digit price increase." Earnings in 2010, Li Ning, its gross profit margin was 4.482 billion yuan, 47.3% of the gross profit margin the same as in 2009. Li Ning has already predict a rise in the cost of its impact. In its earnings report clearly states that in 2011 gross profit margin will fall one percentage point.

    Was also clear that the price of international sports brand Nike Air Max 24-7, and its executives made it clear that rising cost pressures ease, only by the price increases. Nike said a Beijing-based counters, sales staff wages did not rise, but prices have indeed increased over last year to a pair of pants, for example, rose at least tens of dollars. Nike price or a more substantial adjustments.

    Different brands of a certain percentage of annual price increases are not uncommon, but the collective price increases is very rare.

Variety Mickey "aiming at the peak of" new order will be successful fall

15-17 March 2011, Jinjiang Hao Teng Shoe Co., Ltd. was held at the Riverside Hotel Jinjiang Di Variety Mickey "aiming at the peak of" new conference theme of Meeting and the fall. Hall was fully packed and friends across the country agents, China Quality Inspection Association, Nike Air Max 2009 responsible person, Golden Eagle cartoons, Jia Jia, cartoons, children's Zhejiang Province and other powerful person in charge of children's media, invited to attend the meeting.

    The conference theme of "aiming at the peak of" theme launched a three-day conference agenda, relevant departments of the company common vision of market leadership and agents blueprint, and seek common development plan Mickey Variety. Topics at the meeting, vice president of Gauteng Shoes Co., Ltd. Mr. Luo Zhengming as we explained the meaning of the conference topics, he said, "aim at the main peak has two meanings: First, the so-called 'high mountain peak I', a hundred Mickey is the pursuit of changing the peak performance, team and even the peak of the peak industry. Secondly, I would like to head office and all partners to continue to climb the peak of the industry, major vendors of determination and courage, along with boosting Variety Mickey leaps and bounds. "

    Two years as the biggest dark horse shoes market in China, Luo total to introduce the Variety Mickey rapid development these years, from office buildings, stalls the rapid increase in the rapidly growing workforce to the rapid development of the store. He stressed that the future of Variety Mickey from the "core brand strength, competitive terminal,Nike Air Max 24-7 channel control, Direct the development of power" efforts in four major areas.

International footwear giant Nike released the third quarter of fiscal year 2011 performance report

According to media news reports, March 17 night international Nike Air Max 90 shoe giant Nike release fiscal 2011 third quarter results revealed that from March to June this year, Nike Greater amount of orders increased by 19%, excluding exchange rate factors , An increase of 13%.

     Quarterly Report shows that Nike is scheduled for delivery from March to June this year, the Nike brand product orders amounting to 7.9 billion, an increase of 11%.

     In addition quarterly reports also disclosed that as of February 28, 2011 three months, the Nike Air Max Greater income of $ 554,000,000, an increase of 21%, excluding currency factors, an increase of 18%.

Adidas, Nike and other shoe to respond positively to "green development planning"

2011 held in the near future the national environmental protection meeting, identified the task of reducing emissions of major pollutants in China this year, requiring the same compared to 2010, chemical oxygen demand, sulfur dioxide, nitrogen compounds and nitrogen oxides, the main pollutants in these 4 emission volume to be down 1.5%. And will the structure of a more prominent position on emissions reduction, improve and strictly enforce the textile, leather, paper and other industries of major pollutants emission standards, strict implementation of industrial policy and state-assigned program shut down backward Nike Air Max 90 production capacity. Therefore, the footwear industry in this regard, it should also be caused by the attention, how to make shoes more healthy, more environmentally friendly production enterprises should be thinking.

    Chinese Academy of Sciences, Tsinghua University, Hu Angang, director of the Center for China Studies that China's "Twelfth Five-Year Plan" is the world's first green development proposed national planning, which not only shows that China has to keep pace with the developed countries, even China is likely to mean the first step in green development, green development as "Twelfth Five-Year Plan" the biggest bright spot in the "second Five-Year" plan of 24 proposed indicators, the indicators related to the green accounts for a third, which had labor-intensive industries to think how the footwear industry in transition, in response to two "green development plan."

    Moment, whether it is housing, building materials, clothing or shoes, it is no longer simply focus on the surface, but pay more attention to product safety, comfort and so on. Therefore, some well-known footwear brands have begun to use natural rubber as a raw material for production of new shoes, but shoes are the use of organic cotton farming for the production of raw materials.

    It is understood that, in order to promote environmental awareness, environmental protection Adidas will launch a special style of sports shoes, shoes, fabrics with natural organic material-based, can be fully recycled, minimizing environmental pollution. The main features of this material is breathable, comfortable, brand advocacy of natural ecology, it would also prevent the secondary pollution of chemical agent. Consumers are getting the concept of environmental protection will be carbon as a new consumer standard, all walks of life have played in the case of environmental licensing, environmental protection, shoes, popular is not surprising.

    "Better than clothing shoes, clothes, even if the quality is not good and can make do wear, but shoes are not, quality standards, and that suffer only themselves, but also affect the health, too uneconomical." Said a consumer .

    Emma right to think that the Kingdom of NC CEO, shoe upgrade, you should also pay attention to product development, shoe companies want to survive need to have their own unique products and brands to win market competition.

    It is understood that a number of international brands such as Nike, Adidas, sales of its products has lead to a large extent by its scientific and technological content of products determined. Nike Air Max 2009 has more than 100 technical staff engaged in research and development of new products and has invested a record $ 4,000,000 a year for new product development, with a strong R & D, R & D personnel and R & D investment backing, so the monthly resistance grams have a series of new products come out, to lead the world trend of sports shoes.

From Kolumb (Gelun step) Museum Interpretation ispo china 2011 new concept - "Light Outdoor"

As of February 25, the three-day seventh Asia Sporting Goods and Fashion Show (ispo china 2011) concluded. Overview of this year's ispo china, will be found, the interpretation of the spirit of sport and fashion personality challenges outdoor atmosphere of the West is no longer color with a strong, local brand has shown strong growth momentum. Among them, China's most competitive outdoor sports Nike Air Max brand Kolumb (Gelun step) proposed outdoor national characteristics of the new concept - "Light Outdoor", this year has become a major highlight of the show, foreign and domestic media have said a strong interest, competing for interviews and reports.
    Found in natural light so I enjoy the outdoor lifestyle
    Kolumb (Gelun steps) from the concept of environment-friendly society, combining characteristics of outdoor industry, proposed a "low-carbon environment, easily and naturally" oriented "light outdoor" concept, advocated by everyone, "affinity with nature" to relax and less busy, more leisure, less depression, more happiness, less pollution and more natural. I really found in nature, enjoying outdoor lifestyle.
"Outdoor light" concept put forward, for the first time outdoors and "low-carbon green" philosophy combined, in line with China's sustainable development model of economic growth, but also reflects Kolumb (Gelun steps) as a corporate social responsibility. Meanwhile, Nike Air Max 90 the "light outdoor" idea of a "relaxed" way of life, interpretation of the city people want from the intense pace of life and the enormous psychological pressure on the liberation of the requirements.

Throes of the old and new paradigm shift experienced

Did not return for a huge investment in the corresponding returns.Carver children in Beijing, Shanghai and other major cities to open stores, counters 200, profits are always able to come up. Rong-Hua Zhang admitted that its own Armani Sunglasses brand has been in deficit and had to shrink stores.

    Has done for many years in a foreign company's brand marketing Chen Weidong that its own brand to expand on the rough road, is the foundry business transformation is difficult to avoid. "OEM production model is simple, as long as the protection of the quality of the line. While operating its own brands, if you do not change the thinking patterns, there is not weaker."

    For example, he said son, do like the big OEM orders, materials, design a complete, high-profit. Done its own brand, to the small volume, rapid production, the trend to change with the market. But for the foundry business, it is difficult to adapt to it.

    However, the present difficulties, not to Rong-Hua Zhang back, but he hired a number of designers from other companies and business managers to enhance team building. "Own brand although difficult, but ultimately will make business to the world."

    In the transformation and upgrade, Rong-Hua Zhang said China firmly supported by the larger city of Dongguan, the city allocated to the Ray Ban Sunglasses factory several million R & D funds. In addition, the Technology Bureau, the Environmental Protection Agency has funds for enterprise development in transition support. "I think not only called for transformation of the Dongguan Municipal Government, and sponsored funding."