To the appreciation of the Brazilian currency over the relocation shoe

Sao Paulo Industrial Union (Fiesp) pointed out that Brazil imports of industrial products subject to oppression and Nike Air Max 2009 marginalization suffered by Brazil in September last year to 17.3 billion RMB (about 10.1 billion U.S. dollars) in damage, and to reduce 46,000 jobs.

     Over the past 2 years, Brazil's demand rate for imports increased by about 2 percentage points, from 2008 before the outbreak of the international financial crisis, 19.6% to 21.2% last year. Union, Xisikafu (Paulo Skaf) said that in the late 1980s, industrial restructuring in Brazil accounted for gross domestic product (GDP) of 27%, now only 16%.

     Brazil's currency and the high cost of the problem of high domestic production due to the failure of production lines to other countries, or even shut down factories in Brazil. For example, shoe factories Vulcabras Azaleia decided in Asia (probably India) plants.

     In the absence of equal conditions of competition with foreign markets, the Brazilian shoe factories plan to export products manufactured in Asia to Mexico, Colombia, Chile and Peru, Latin American countries, and even the Brazilian national.

   Last month, Philips (Philips) concluded in the northeastern city Lei Xifu (Recife) operation \ 43 years of automotive bulb factory, the factory directly imported from Asia and Europe, product supply the Brazilian market on the grounds that the high cost of local production, reduce product Competitiveness. This decision caused Philips about 500 workers unemployed.

   There are headquartered in the United States, the world's largest aluminum products manufacturer Novelis, late last year in the northeastern city of Salvador to close factories in urban areas, so that 500 unemployed workers in the Christmas Eve.

     Novelis that the Nike Air Max 90 factory owner off excessive appreciation of the Brazilian currency and power costs are high (35% of total product cost).

Clothing prices brewing group, to kick off Nike Li Ning

Prices of wind to the sporting goods industry. The face of raw material costs, labor costs and rental costs, the sports Thomas Bracelet brand invariably ready to raise prices to deal with. "It costs a lot and you have to ask, Which companies have the issue price does not rise." Li Ning Company Limited (hereinafter referred to as "Li Ning"), director of external affairs and public relations, said Zhang Yan.

    2010 prices are adjusted the sports brand, but the magnitude is not large, the fourth quarter of 2010, Li Ning, the average retail price of footwear products increased by 7.8%; and Anta in the fourth quarter of last year, ordering the meeting, the average prices of apparel products in the range of 10%, footwear price increases of 5% or so.

    In 2011, faced with high cost, Li Ning plan "will achieve double-digit price increase." Earnings in 2010, Li Ning, its gross profit margin was 4.482 billion yuan, 47.3% of the gross profit margin the same as in 2009. Li Ning has already predict a rise in the cost of its impact. In its earnings report clearly states that in 2011 gross profit margin will fall one percentage point.

    Was also clear that the price of international sports brand Nike Air Max 24-7, and its executives made it clear that rising cost pressures ease, only by the price increases. Nike said a Beijing-based counters, sales staff wages did not rise, but prices have indeed increased over last year to a pair of pants, for example, rose at least tens of dollars. Nike price or a more substantial adjustments.

    Different brands of a certain percentage of annual price increases are not uncommon, but the collective price increases is very rare.

O'Connell, Cornell and other shoe to accelerate the process of internationalization

As the well-known footwear brands, O'Connell, Cornell and many other Nike Air Max 90, the recent acceleration of the internationalization process. In fact, in 2003, Aokang Group officially launched the process of internationalization. 03, O'Connell cooperation with the Italian Geox, Geox through global marketing network sales in the international market of their products, in addition, in the domestic market, O'Connell Geox processing for the global market and to participate in the Asian market Sales product design and development, while also responsible for the Geox brand promotion in China, networking and product sales.

In fact, before this, O'Connell has opened an international brand stores in the United States, but to no avail. O'Connell admitted head of the domestic Nike Air Max shoe factory in the international road, mainly adopted the pure practices of foreign trade and open stores, which in the access to foreign markets has highlighted the bottlenecks, Chinese leather shoes lack of recognition by the international aesthetic trends core technology.

With the deepening of the degree of internationalization, this year June 18, Aokang Group Global Marketing Summit, held in Wenzhou. Aokang Group, United States, India and China, the three major international companies in Hong Kong officially launched the same day. As China's largest private Nike Air Max 2009 shoe companies, plan to end the United States, the population size of India and the world's second-ranking representatives of the international forefront of fashion in Hong Kong market, O'Connell Raiders begin to exert global marketing. The world's second most populous country of India as well as mainstream high-end market, after the U.S. market by O'Connell include means O'Connell has more than one third of the world population plan of the footwear market. And enter the international fashion forward by the Hong Kong market is Aokang "traditional" to "marketing" turn, to raise the "Design R & D" sent a strong signal strength.

Shoe linkage 1 +1 >2

Shenyang, the sudden emergence of real estate on the one hand shoes from the financial crisis, the market re-shuffle of its development of the brand has some advantages. And another more important reason is that shoes on the market in Shenyang real estate information and accurate understanding of consumer demand. Before the financial crisis, the South shoes in the export advantage is obviously stronger than Shenyang shoes. However, after the outbreak of the financial crisis, footwear exports dropped, had to turn to domestic sales of shoes in the style of the South, the price has been unable to grasp the pulse of the domestic laws of the market. Thus, Shenyang shoes momentum into the sky in an expanding market won a breakthrough. "British School Shoes" general manager Zhu Yingjie in the "Daily Times" on talking about, "Shenyang shoe orders for the first half of 2010 is close to full positions, and a pair of Nike Air Max 24-7 shoes, the average profit was firmly locked down in the 15 yuan, Now is the lack of workers, due to the relative lack of manpower, many orders can not get it. "

Of course, their own development resources, always limited, the emphasis on self-transformation, Shenyang shoe shoe from time to time be linked with the outside of the footwear industry and promote prosperity. Recently, the "Chengdu shoes, the National Bank" the first stop in Northeast distribution center for shoe industry - Shenyang, the aim is hoped that through interaction between the two cities, actively promoting the common prosperity of shoe market, to achieve Chengdu footwear industry, Shenyang footwear market, the two buyers, agents and common development. A South China Shoes City in Shenyang annual sales in excess of 60 billion yuan, covering the northeast in the Nike Air Max shoe size of the distribution market, the influx of large numbers of Southern merchants are Shenyang, while the northeast to the south and abroad are also actively seeking the depth of cooperation. Interaction between the two cities need to go on long-term, this will effectively promote the common development of both markets.