As the well-known footwear brands, O'Connell, Cornell and many other Nike Air Max 90, the recent acceleration of the internationalization process. In fact, in 2003, Aokang Group officially launched the process of internationalization. 03, O'Connell cooperation with the Italian Geox, Geox through global marketing network sales in the international market of their products, in addition, in the domestic market, O'Connell Geox processing for the global market and to participate in the Asian market Sales product design and development, while also responsible for the Geox brand promotion in China, networking and product sales.
In fact, before this, O'Connell has opened an international brand stores in the United States, but to no avail. O'Connell admitted head of the domestic Nike Air Max shoe factory in the international road, mainly adopted the pure practices of foreign trade and open stores, which in the access to foreign markets has highlighted the bottlenecks, Chinese leather shoes lack of recognition by the international aesthetic trends core technology.
With the deepening of the degree of internationalization, this year June 18, Aokang Group Global Marketing Summit, held in Wenzhou. Aokang Group, United States, India and China, the three major international companies in Hong Kong officially launched the same day. As China's largest private Nike Air Max 2009 shoe companies, plan to end the United States, the population size of India and the world's second-ranking representatives of the international forefront of fashion in Hong Kong market, O'Connell Raiders begin to exert global marketing. The world's second most populous country of India as well as mainstream high-end market, after the U.S. market by O'Connell include means O'Connell has more than one third of the world population plan of the footwear market. And enter the international fashion forward by the Hong Kong market is Aokang "traditional" to "marketing" turn, to raise the "Design R & D" sent a strong signal strength.
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