Consumer trends in 2011 made a survey found that the existence of the following characteristics.

First, the product development tend to comfort. Continue to improve the database of people's feet, the use of shoe last system, the production of foot for different groups of Nike Air Max 2010 footwear products; the use of biomechanics, ergonomics and other technical achievements, designed to meet the body in walking, sports, and different states comfortable sexual activity of the product.

Second, product development tends to refinement. According to the different uses people to study the technical characteristics of the children with professional Air Max Nike shoes, students shoes, protective shoes, stage shoes, shoes, and so professional drivers, fine products. Third, R & D tends to function. Studies using high-tech waterproof, perspiration inspiration, sun, sterilization, moisture, temperature and other properties, but not easy to damage the skin when wearing high-performance footwear products.  

Fourth, selection, pay attention to hygiene, health, environmental protection and high performance. The development of the next Nike Air Max shoe materials science will show continued growth and full development of a more coherent focus on the types of materials to meet the high quality and high consumer comfort requirements; with the concept of environmental protection and energy saving The growing prevalence of the use of chemical products, there will be more restricted, the footwear will take appropriate measures, the development of new technology and new materials.