Looking back on 2010 marketing arena, each shoe contending

Looking back on 2010, Quanzhou footwear market, can be described as bustling. Major sports brand to sponsor its own way in the Olympic Winter Games, World Expo, the World Cup, Asian Games and special events on the pocketed the eye, several large Nike Air Max shoe companies are more than 20% performance increase. And behind this outstanding performance is the size of several major brands have been declared across the terminal, "7000 shop" after the mark, relying on the domestic second and third tier cities, a huge market space, and shops continue to scale forward.

Last February, held in Vancouver, Canada Winter Games, Quanzhou sports brand fired the first shot event marketing campaigns. Partner status with the Chinese Olympic Committee, ANTA firmly occupy the advantages of sponsoring this event. The delegation set off in China before the Olympics, the Chinese Olympic Committee will hand Anta, held in Beijing, "at this moment for China," ANTA 2010 Olympic Winter Games delegation of receiving awards ceremony and released bolstering departure meeting. Winter Olympics athletes receiving awards as a sponsor of the Beijing Olympics, Anta, after the first Olympic competition at the international level there's the domestic sports brand.

In addition to Anta, the city's Three Six was relying on the Chinese women's curling team sponsorship in Olympic arena.After preheating the Winter Olympics, World Cup in South Africa last year, Quanzhou and Guangzhou Asian Games to become the main battlefield of brand marketing campaign.First, the high-profile World Cup in South Africa is involved in Sports Goods Co., Ltd. wild force. With the FIFA (FIFA) and Asian operators experienced more than a year of negotiations, field force has finally become the official 2010 FIFA World Cup tournament in China product Nike Air Max 24-7 shop operators.

And the main opposition force is the same route del Nike Air Max 2009 fashion movement also benefits the World Cup extravaganza. Advertising resources of gold in the World Cup at the tender, Del benefits won nearly 30 million yuan in the price of prime time. Del benefits side said that compared with the Beijing Olympic Games, World Cup, no major action during most of the brand, which is Dell's best chance to show their benefits.