Facing new challenges shoe into the era of personalized

With shoes and apparel industry in the Midwest growing rise of the coastal areas of labor, raw material cost pressures to the traditional manufacturing industries constitute a new great challenge. The face of increasingly narrow market space, Nike Air Max 90 shoes and apparel industry in coastal areas to create new advantages rely on it? How to achieve new breakthroughs? Presumably, this is the moment of a shoe company will face the survival and development challenges Daxin.

Right now, the changing diversity of information, people continue to enhance the novelty of consumer psychology, from the previous selection criteria "affordable" into today's "quality + individuality first", make shoes feature products from the necessities of life, in the "fashion" and "individuality" change. Recently observed at the fall and winter Nike Air Max 2009 shoe brand new conference found that brand conference held in previous years the footwear industry is different, this year's autumn and winter fashion footwear to add more elements, and cultural tension stronger. A source pointed out, suggesting that the shoe business has been really into "fight mode" stage. Some key footwear companies increasingly clear to this point, there are many other long-term foreign trade enterprises do settle down, once again the power of remodeling with fashion brand.

Recently, O'Connell hand anchor Dan Zhu Zhejiang TV Station inspirational drama starring "All About Eve" was held in Shanghai, meet the media, O'Connell for the drama to provide male and female products, shoes and bags, and gold in the Zhejiang TV ads play the latest products segment so beautiful anchor Dan Zhu to Aokang brand placement in the plot and interaction of natural forum, lively and efficient dissemination of the core business of fashion brand positioning. The brand has been eyeing the influential fashion channel, to build a pioneer in the Chinese fashion elements, and constantly creative with the international fashion industry to launch high-quality fashion shoes, intended to seize the high ground of international fashion. In addition, Cornell shoes with "comfort technologies" foster Kangnai characteristics of the "fashion competition", highlight the Cornell shoes avant-garde fashion sense and spirit, the iconic heart of refined products, highlights the details of leading the king of martial arts shoes .

Moreover, a number of foreign brands of casual fashion shoes, but also once again embarked on a "personalized" road, with the unique personality of fashion in the market set off a new wave of casual fashion trend, the market influence has expanded each year. For example, many export-oriented Air Max Wholesale shoe enterprise in Wenzhou breakthrough in the market predicament of the individual tension is often very limited competition caused by the homogenization of the sales performance of other regions are often flat and can not compete with the dominant brand of harmony. They began to fashion a breakthrough homogeneous competition, improve the functions from the comfort of the shoes to feel the fashion upgrade, with the fashion element to adapt to new changes in the market, the brand has injected new vitality. Undoubtedly, the shoe manufacturing business should keep this change, change as soon as possible so that personalized products for their money, because more and more Chinese consumers have gradually shifted from the tangible value of the pursuit of shoes, change the brand behind it for the attention Personalized intangible heritage values.