Speaking of life's necessities, no more than clothing, housing. No food will starve to death, no clothes would freeze to death, but not heard "no wedding ring can not get married." As the marriage to buy a house, home ownership in the traditional thinking only the most basic ideas, the house's reputation, feel and value is the decisive factor. Therefore, in the case of the global economic downturn, high above the jewelry to make is not easy to become a matter of necessity, require producers within the market from the precise positioning, excellent product quality, quality and other aspects of marketing channels to create a complete inverse potential "must be strategic."
● I Do embodies an eternal commitment to a lasting marriage. Jewelry products are not a no life and meaning of the concept, at best, only be regarded as a craft. In the Western church wedding, for some dialogue always sounded, "this moment, whether good times or bad, rich or poor, sickness or health, whether you love her, comfort her, respect her, protect her, and always as one, never betray? Yes, I Do. (Yes, I would.) "" I Do "two words, represents the eternal promise of marriage a long time. I Do This commitment to the performance of the product itself does not have the tension, consumers choose the brand, in fact, choose one that fits their understanding of marital carrier.
● I Do consumer groups to meet the needs of different consumer opportunity. I Do has a rich product line to meet consumer demand for different consumer opportunity. In courtship, engagement, wedding, anniversary, etc. should be engraved love every moment has a corresponding I Do products. To ensure the diamond looks under the same score more and more white, brighter, I Do also independently developed a unique cutting technology, and eliminate the use of technology within the arc of ring marks, to achieve a perfect fit with the consumers. In I Do European design center, the world's top jewelry designers who launched nearly a hundred products each year, to bring world-class products, technology and fashion sense.
● I Do leader in "experiential fashion jewelry marketing." I Do was born in the first day, they not only remain in the senses, the primary stage of products and services, but rather reflects consumer thinking, emotional experience and value concerns. I Do in each store, are particularly set on the theme of love and marriage, cultural regions, such as I Do pledge wall. In the flagship store, there are also special feelings for the couple to pass each other, exchange tokens of courtship area. This year, I Do launch of the "love photography" contest, collecting can reflect the sincere, touching love story of the photo, so that the participants of this activity, I Do a more profound understanding of the brand content and culture unique to the brand delivery emotional voice.
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