2011年2月9日星期三

Pick shoe orders for the third quarter of 2011 increased by 24% the amount of

Olympic Sports released its latest operating results, the company's orders for the third quarter of 2011, the amount of 24% annual growth, while same store sales for the fourth quarter of 2010 grew by 13%, the performance is satisfactory. This results in line with our expectations, and better performance than the Ray Ban Sunglasses market average. We visited the Olympic January 8-10 in Xiamen in the third quarter of 2011, held orders, ordering from our site visit in view of the circumstances, the dealer is quite a warm response. A total of 440 models on display this season clothing and footwear 186 models of new products, which also includes the joint with the International Women's Tennis Association's new line of tennis products, shows an international brand strategy and product specialization. In the third quarter of 2011, orders in the amount of clothing orders grew by 18%, the average price of low double digit growth; footwear orders for the amount of 31% annual increase in the average price recorded in the high single digit growth.

So far, the Olympic to the third quarter of 2011, orders for the first amount of growth was 25%, 24% and 24%, with annual sales of about 10% of the total complement of one, we expect the 2011 Olympic 26% revenue growth, product prices will increase 5-10%, but average selling prices will be flat or only slightly increased, mainly due to product mix changes, the price is relatively low contribution of the non-increase in sales of basketball shoes.

Peak also announced fourth quarter 2010 same-store sales growth of 13% was recorded, the best performance in the industry, covering the range of rising production costs and enhance channel and brand profitability. The Pick the first to the third quarter of 2010, same store Nike Air Max 2009 sales growth of 15%, respectively, 12% and 13%, based on the company's future will increase the enterprise resource planning system (ERP system) efforts to upgrade and enhance the store manager and sales staff product knowledge training, we continue to expect the company in 2011 will maintain double-digit same-store sales growth. Currently, the Olympic 1,300 retail outlets (representing about 70% of dealers) have been through the real-time data networking systems and headquarters, the company said the goal of networking systems by 2013 will cover the entire retail network.

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