How to enter the U.S. market footwear in China

In the sales channels, the United States monopoly store various types of footwear is still the most important sales channels accounted for nearly 50% of total sales. And ranked No. 2 department store, occupies 20% share of sales. Supermarkets represent about 17% share of sales, these sales channels which buy Cheap Nike Air Max shoes is mainly a price advantage. From the perspective of consumer groups, different occupations, consumption categories are different shoes.
1,consolidate the existing position
Chinese shoes have been popular in the United States, but in order to allow U.S. suppliers and consumers benefit directly, and let that maximize revenue and benefit from, the United States Shoe Retailers Association raised the wholesale footwear tariff requirements. So in the current situation, if implemented zero tariff, the U.S. footwear consumption will significantly increase? Economists believe that two-thirds of the U.S. footwear market share has been China's footwear industry, but the extremely low price of Chinese shoes, even if the U.S. imports of Chinese Air Max 2009 shoes from the implementation of zero tariff, the Americans will not be on the big gorging on Chinese shoes, because shoes price elasticity is not high, the stimulation of consumption is not large. Moreover, a large part of profits earned by wholesalers and retailers to go.
Faced with this situation, our shoes on the market in the United States is to maintain the original principles of the market, continue to consolidate low-end shoe market, to ensure that this part of the market in the shoes of the credibility and quality.
At the same time, more focus on selling mid-range of footwear products, and gradually increase profits, and strengthen self-discipline, keep the prices down from the race out of the vicious cycle. In addition, make U.S. consumers get to know Chinese brands, creating China's high-end Air Max Wholesale shoes in the calamity, which is so long love of Chinese shoes in the United States of magic.
2, the product must be diversified sales
China will do everything possible to make the shoe shoe style diversification, but also diversified sales channels, so that people will be able to meet the different needs of the shoes
3, grasp the initiative
Here, we have to strengthen the Chinese shoes in the U.S. market influence and credibility, and establish low-end shoes made in China, the good image and reputation, from the race to keep the prices down to get out of the vicious circle; Second, we must take the initiative to focus on high-end market in China footwear, in the U.S. market to gradually establish the prestige of high-end discount nike air max wholesale shoes in China; third, to strengthen my embassy, business organizations and the United States to contact the relevant associations and organizations to master large amounts of information; Fourth, to speed up the training are familiar with foreign trade business, fluent in English, ability to develop the compound talents, high-quality brand-name shoes for the Chinese products into the U.S. market and create conditions.